About Us
Our Journey To Excellence
Ecommerce CFO is an innovative CPA firm dedicated to serving e-commerce businesses, 3PL companies, SaaS providers, and other SMBs. Our expertise in bookkeeping, tax consulting, management, and M&A consulting simplifies complex accounting challenges.
Leveraging cutting-edge technology, we drive growth and support financial success for our clients. Our unique approach combines deep industry expertise with innovative solutions tailored specifically for digital businesses.
Meet Hossein Rashidinia, CPA
Unparalleled expertise gained from real-world experience in the industries we serve
Hossein Rashidinia brings unparalleled expertise to the firm, having served as the CFO of a successful and fast-growing 3PL in the USA with operations spanning coast to coast. This experience provided him with a deep understanding of the unique challenges faced by e-commerce businesses and their service providers, such as 3PLs, and equipped him with practical strategies to resolve them effectively.
CFO - Major 3PL Operations
Your Logistics Corp
Led financial operations for a fast-growing 3PL with coast-to-coast operations. Built financial infrastructure from startup mode, analyzing thousands of daily shipping transactions and 50+ page invoices from FedEx and UPS. Developed customer-level P&L tracking systems that became the foundation for our e-commerce optimization strategies.
Managerial Positions - Healthcare & FP&A
USA & Australia
Held various financial management positions across healthcare and financial planning & analysis roles in both the USA and Australia. This international experience provided crucial insights into cross-border tax strategies and multi-jurisdictional compliance.
Certified Public Accountant
USA & Australia
Dual CPA certification in both countries, combining global expertise with industry-specific insights. This unique qualification enables us to deliver exceptional financial solutions that leverage international tax strategies most CPAs never learn.
Core Philosophy
"Most CPAs see numbers; I see the story behind them—including how a delay in shipping affects cash flow or how warehouse efficiency ties directly to margins. Having worked with 3PLs, I know where waste hides in the supply chain—and how to reclaim it financially."
Integrity is our foundation. Innovation keeps us ahead. Collaboration is key. I believe founders should understand their numbers—not just outsource them. I'm not just a fractional CFO; I'm a partner in helping them make confident, informed decisions.
Save Millions On Taxes With This Corporate Restructuring Playbook
Helping you achieve financial success with expert guidance and personalized strategies.
Opening hours
Mon - Fri : 9AM - 5PM
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